appdev.nz started with one developer and a laptop, building stores for local businesses. Today we're a full team shipping e-commerce, web and software projects across New Zealand and beyond — still with the same hands-on approach.
We didn't start as an agency — we started as developers who kept getting asked to fix things other agencies had gotten wrong. Slow checkouts. Sites that broke on mobile. Software nobody on the team actually wanted to use.
That's still the standard we hold ourselves to: build it properly the first time, explain what we did in plain language, and stick around after launch instead of disappearing with the invoice.
Started freelance, building Shopify stores for local retailers.
Built our first custom internal tool, replacing a client's spreadsheet chaos.
Brought on dedicated design and backend engineers as the studio grew.
Expanded into cross-platform apps and larger platform rebuilds.
Still New Zealand based, now working with clients worldwide.
We write code we'd be comfortable maintaining ourselves in three years — documented, tested, no shortcuts.
If something's not going to work, we say so early — not in week six when it's expensive to fix.
Weekly visible progress, not a black box for two months followed by a surprise.
The people who scope your project are the ones who build and support it.
Every project is staffed by people who've done this dozens of times before.
Full-stack developer, 10+ years shipping e-commerce and software platforms.
Leads UX and visual design, obsessed with clean, usable interfaces.
Handles infrastructure, integrations and everything that needs to stay online.
Builds and ships the Flutter & React Native apps across our client base.